Nutcracker
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Work your team brags about.

The AI creative partner for in-house brand teams. From research and strategy to the idea, then made: copy, decks, images, video and sound. In one place your whole team works in.

Invite only. Teams that join now keep the $69 founding price for 12 months.

Your team uses AI.
Alone.

Every chatbot remembers you. None of them remembers your brand.

Brand explained ×0 today

01

One brief. Cracked.

“

Maya joinedLeo joinedSam joined

02

Research you can open, not just trust. Tap one.

Maya

03

The line your whole campaign stands on.

Ordering a beer takes one word. Not ordering one takes a paragraph.

Whoever is staying sharp for a race, a toddler or a 7am pitch explains themselves every round. Upright hands them back the one-word order.

Maya

04

One idea that runs for years.

The Witness.

Upright makes the one staying sharp the witness the night can't do without.

Priya

05

The line people repeat at dinner.

Drink to remember.

Who's Upright tonight?

Tomorrow's also a day.

Sam

06

Thirty seconds people retell on Monday.

Minutes

At every party, one guest ends up keeping the minutes.

2am. A wedding, ties off. At table nine, a woman opens an Upright and a notebook.

GROOM: Did I say something to your dad?

WOMAN: 11:40. You called him big man. Twice.

A queue forms at table nine.

Leo

07

6:00

  1. 3 weeks out

    Bar shutters in five cities get one thing painted on them: 6:00. No logo, no date.

  2. 1 week out

    The first 1,000 cans are numbered and sold in person only, one each, at 6am on launch day.

  3. Launch, 6am

    The shutters lift and the first toast of the day goes to whoever showed up. The queue is the ad.

08

upright.example

Have the pint. Keep the 7am.

Game on Sunday, long run on Monday. You want both.

Stock the fridge for Sunday
01The paragraph
02The Witness
03Drink to remember.
046:00

Deck · 12 slides, from the doc

Priya

Dozens of voices. One ad break.

Upright’s radio break, thirty voices from one model alone. Write the script, pick the voice, it reads it aloud. Press play, the dial does the rest.

88.1

Charon FM · informative

Your team has 9 tabs open.

Drag a tab into the King, or tap it. Watch what it turns into.

  1. ChatGPTNew chat (again)
  2. NotionBrand wiki (unread)
  3. DocsStrategy_v4_FINAL_final
  4. SlidesDeck for Tuesday
  5. MiroMoodboard (3)
  6. Perplexitysober curious stats 2026
  7. Midjourney/imagine can on a beach
  8. HiggsfieldVideo gen · 3 credits left
  9. Slack“where’s the latest brief??”

Feed me a tab.

Fight beige.

Every skill carries a list of lines it will never write. Five of them, and what it wrote instead.

  1. Unleash your potential.

  2. Not just a beer. An experience.

  3. Innovation. Quality. Refreshment.

  4. The taste you love.

  5. Mocktail Magic, Reimagined ✨

Made by a shop that still makes the work.

Nutcracker is made at Border Zero, a branding and advertising agency. We hold it to the same bar as our client work.

  • inDriveRed Dot 2026
  • FinomRed Dot 2026
  • More
    work

Red Dot for Dodo Pizza · Pentawards ×3 · European Design Awards ×1

Bad ideas are on the house.

One team, one wallet. Brainstorm comes with every seat. Images, video and sound run on credits your whole team shares.

Standard

List price $79
$69

per seat a monthFounding price while we’re invite-only. Then $79. Join now and keep it for 12 months.

  • Brainstorm with generous usage
  • Research, strategy, copy, documents and decks
  • Images, video and sound
  • 500 credits a month per seat, shared with your team
  • Shared spaces, live co-editing, guests

Max

$199

per seat a monthFor whoever lives in Nutcracker.

  • Everything in Standard
  • Pro models: the strongest we run, swapped as better ones ship
  • Higher Brainstorm limits
  • 2,000 credits a month per seat, shared with your team

Mix seats in one team. Give Max to whoever needs it.

  • Maya · Standard
  • Leo · Max
  • Sam · Standard
  • Priya · Standard

You’ll see the price before you press it.

  • You see the price on the button before you generate.
  • A generation that fails costs nothing.
  • One pool for the whole team. Monthly credits reset each month.
  • Team owners top up any time: 1,000 credits $50, 5,000 credits $225. Top-ups last 12 months.
  • Roughly: an image is 1 to 6 credits, a short video 15 to 100, depending on the model.
Image4 credits
Short video40 credits
Failed take0 credits

Questions.

Is Brainstorm really included?

Yes. Every seat gets generous Brainstorm usage. Fair-use limits exist only to keep it fast for everyone. Max seats get higher limits.

Which models do you use?

We test new models against real briefs all the time and switch when a better one ships. Max seats get the strongest.

What happens when credits run out?

Team owners get a heads-up before it happens and top up in one click. Brainstorm keeps working.

Do you train AI on our work?

No. We never train AI on your work, and writing and research run only on providers that don’t train on it either.

How do I get in?

Leave your work email below. We let teams in a few at a time, and teams that join now keep the founding price.

Bigger team? One contract, one invoice. [email protected]

Invite only.

We let teams in by hand, a few at a time. Leave your work email and we’ll send the link. We never train AI on your work.

Invite only. Already in? Sign in

Queue’s short. I checked.